About this site

I'm Matt Dollacker. I bootstrapped and sold InductiveHealth for over $100M, and now I'm building Force Multiplier AI — a platform that gives independent businesses the same AI leverage the Fortune 500 is getting, on terms that don't require surrendering their data, their autonomy, or their people.

DOS — the Dollacker Operating System — is a real-time record of that process. The strategy, the product decisions, the screw-ups, and the thinking behind all of it.

I write here because I believe the decisions being made right now about who controls AI, who benefits from it, and how humans relate to these systems will shape the next fifty years or more. Most of those decisions are being made by people who aren't thinking about your business, your family, or your freedom.

That bothers me. So I'm building something about it — and documenting the whole thing in the open.

What you'll find here: honest accounts of what's working and what isn't, frameworks for thinking about AI as a business owner, and occasionally a strong opinion about where this is all heading.

What you won't find: press releases, corporate-speak, or anything I wouldn't say over a bourbon.

I'm based in Atlanta. I'm an investor in Anthropic, SpaceX, and Anduril. I run Force Multiplier AI under my startup studio, Future Obvious. I have two kids, too many boats, and no intention of coasting.

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